Oakcreek Golf & Turf, A Long-standing Partnership with Bernhard and Company
We recently welcomed 12 representatives from our Canadian distributor, Oakcreek Golf & Turf, to the UK.
Among them were Jason Balmer, the Sales Manager, and Patrick Nolan, the VP and Chief Financial Officer, responsible for the financial aspects and commercial interests, including the US market. They provided valuable insights into Oakcreek’s industry journey, their experience in the UK, and the long-lasting partnership they’ve maintained with Bernhard and Company, for over 30 years.
Oakcreek has been in operation since 1969, initially starting in the golf cart business and later expanding to the equipment business with Toro. In 1990, they partnered with Bernhard. Oakcreek has a dedicated team of 11 salespeople for turf and three for irrigation. Patrick Nolan also highlighted their impressive presence with six locations in Western Canada, employing around 85 people, and a distributorship in Arizona with approximately 45 employees in the US.
Effective training for salespeople is a vital investment in achieving exceptional results. It goes beyond product knowledge and price negotiation skills. When salespeople have the opportunity to see how products are made, they gain insights into the entire production process, the expertise involved, and the quality standards that go into every product. Balmer emphasised: “Bernhard and Company provided valuable training since we first took on their line products. It’s an essential partnership, offering the best equipment in the industry. Witnessing the Bernhard factory and its product quality first-hand reinforced our confidence in what we offer our customers.”
Over the years, this partnership has developed into a dynamic synergy, enabling Oakcreek to offer its customers the very best in equipment technology, and services. Bernhard and Company’s top-tier turf solutions have not only complemented Oak Creek’s product portfolio but have also empowered their dedicated sales team to provide comprehensive solutions to their valued customers. Balmer added: “This experience has reinvigorated our team, providing a better understanding of the product and its new features, meaning it will help us serve our customers more effectively. It allows us to offer a complete solution to our customers, which is crucial for our business success.”
In the short term, Oakcreek are keen to explore training opportunities at the Bernhard Academy, aiming to further elevate their team’s expertise and strengthen their partnership.
As we concluded our conversation, it became clear that this enduring partnership between Oakcreek and Bernhard and Company is built on trust, quality, shared values, unwavering support, and a commitment to top-level customer service