Among them were Jason Balmer, the Sales Manager, and Patrick Nolan, the VP and Chief Financial Officer, responsible for the financial aspects and commercial interests, including the US market. They provided valuable insights into Oakcreek’s industry journey, their experience in the UK, and the long-lasting partnership they’ve maintained with Bernhard and Company, for over 30 years.
Oakcreek has been in operation since 1969, initially starting in the golf cart business and later expanding to the equipment business with Toro. In 1990, they partnered with Bernhard. Oakcreek has a dedicated team of 11 salespeople for turf and three for irrigation. Patrick Nolan also highlighted their impressive presence with six locations in Western Canada, employing around 85 people, and a distributorship in Arizona with approximately 45 employees in the US.
Effective training for salespeople is a vital investment in achieving exceptional results. It goes beyond product knowledge and price negotiation skills. When salespeople have the opportunity to see how products are made, they gain insights into the entire production process, the expertise involved, and the quality standards that go into every product. Balmer emphasised: “Bernhard and Company provided valuable training since we first took on their line products. It’s an essential partnership, offering the best equipment in the industry. Witnessing the Bernhard factory and its product quality first-hand reinforced our confidence in what we offer our customers.”