Sharpening Success at the Omega European Masters
At Bernhard and Company, we pride ourselves on delivering world-class turf maintenance solutions to some of the most prestigious golf courses around the globe. In August, our European Territory Manager, Paul Wilcox, provided tournament support at Crans-sur-Sierre Golf Club in Switzerland, home to the iconic Omega European Masters.
Crans-sur-Sierre has been welcoming professional men’s tournaments since 1923 and has hosted the European Masters since 1983, carrying the Omega name since 2001. Nestled in the stunning resort of Crans-Montana, over 1,500 metres above sea level, this course is not only renowned for its breathtaking alpine views but also its reputation as a major winter sports destination when the season changes.
A Longstanding Partnership
Bernhard and Company has proudly supported Crans-sur-Sierre for over two decades. The club has relied on our market-leading sharpening equipment for more than 20 years, with our team providing pre-tournament technical support for most European Masters events over that time.
In early 2020, Richard Barnes, the Golf Course Manager, and Maxime Savioz, the Head Mechanic, visited our factory to explore the latest technology. They were especially keen to test the Express Dual 5500 and Anglemaster 4500 – our next-generation grinders designed to deliver ultimate precision and performance. Impressed by the results, they quickly placed an order through our regional distributor for Germany, Austria, and Switzerland, Golf Kontor, upgrading from their trusted but well-used previous models.
Back to Tournament Action
The pandemic may have paused events in 2020, but by 2021, the European Masters was back on the calendar, and so was our support. Since then, we have been on hand to help prepare the course for tournament play in both 2024 and 2025, ensuring every cutting unit was sharpened and performing at its absolute best.
This year’s preparation was the smoothest yet. With the addition of a new mechanic, Roderik, to the Crans-sur-Sierre team, we were able to sharpen and set up more than 35 cutting units in just three days -a testament to both the efficiency of our equipment and the skill of the course’s maintenance team.
Elevating Course Performance
Our goal at Bernhard and Company is simple: to help greenkeepers and course managers achieve exceptional turf quality. Through innovative engineering, precision technology, and reliable tournament support, we’re proud to play a part in delivering world-class playing conditions at one of Europe’s most prestigious golfing venues.
As we look ahead, we remain committed to supporting our customers with the tools and expertise they need to achieve excellence – because when it comes to performance, every detail counts.
