Golf Business Technology Conference 2026
2026-05-05 - 2026-05-07 | The Merchant Hotel, 16 Skipper Street, Belfast, BT1 2DZ, Ireland
Golf Business Technology Conference 2026
May 5-7 2026
The Merchant Hotel
Belfast, Ireland
Jason Connaughton, Turf Technologies Territory Manager for Bernhard and Company and Valentine Godin from Maya Global Presenting
Bernhard and Company is proud to announce its participation in the Golf Business Technology Conference 2026, a premier B2B event dedicated to exploring the latest innovations shaping the future of the golf industry.
Bringing together golf course owners, operators, and industry leaders from around the world, the Golf Business Technology Conference is widely regarded as a must-attend event for professionals looking to stay ahead in an increasingly technology-driven landscape. The conference agenda is carefully designed to equip attendees with the tools, insights, and connections needed to manage their facilities more effectively and profitably.
Driving Innovation in the Golf Industry
The 2026 conference will focus on a range of key themes critical to the modern golf business, including:

Sustainability: Exploring environmentally responsible practices and technologies that support long-term course health
Revenue Generation: Identifying new income streams and enhancing profitability
Golf Entertainment: Understanding evolving consumer expectations and experiences
Operational Efficiency: Leveraging technology to streamline day-to-day management
Club Management & Leadership: Strengthening business strategy and team performance

These topics reflect the rapidly evolving nature of the industry, where innovation and adaptability are essential to success.
Bernhard and Company at the Forefront
As a global leader in turf care solutions, Bernhard and Company continues to support golf facilities in achieving the highest standards of playing surfaces through advanced technology and expert knowledge.
At this year’s conference, Bernhard and Company will be represented by Jason Connaughton and Valentine Godin from Maya Global, who will be speaking as part of the event programme. Valentine and Jason will share valuable insights into turf technology, highlighting how precision maintenance and innovative practices can enhance performance, sustainability, operational efficiency and understanding the use AI in Modern Turf Management. across golf courses.
Supporting the Future of Golf
Participation in events like the Golf Business Technology Conference reinforces Bernhard and Company’s commitment to advancing the game of golf through innovation, education, and sustainable practices. By sharing expertise and engaging with industry leaders, the company continues to play a key role in shaping the future of turf management and golf course operations.
We look forward to contributing to the conversation and supporting golf businesses worldwide as they embrace new technologies and opportunities for growth.

GCSAA 2027
2027-01-15 - 2027-01-21 | Ernest N. Morial Convention Centre, 900 Convention Center Blvd, New Orleans, LA, 70130, United States
GCSAA 2027
Bernhard and Company at GCSAA Conference and Trade Show 2027
Bernhard and Company will return to the GCSAA Conference and Trade Show 2027, continuing a long-standing presence at one of the golf industry’s most important annual gatherings. Since first exhibiting in 1995, GCSAA has remained a key opportunity for us to connect with golf course superintendents, equipment managers, and turf professionals from across North America and beyond.
Taking place at the Ernest N. Morial Convention Center from 15–21 January 2027, the event brings together the latest in golf course management, turf maintenance technology, and professional education. Bernhard and Company will be on hand to showcase our precision turf care solutions, engineered to help turf professionals maintain cutting unit performance, improve turf health, and deliver consistently high standards on the course.
Visitors to our stand can explore our complete range of reel grinders, bedknife grinders, and supporting turf maintenance equipment, alongside expert guidance from our team on machine performance, servicing, and aftersales support. Whether you’re looking to improve workshop efficiency or raise the standard of cut, our specialists will be available to discuss practical solutions for your operation.
Learn with the Bernhard Academy
Also joining us at GCSAA 2027 will be the Bernhard Academy team. As a leading provider of turf industry education, the Bernhard Academy offers specialist training designed to support golf course professionals in developing technical expertise and advancing their careers.
From cutting unit setup and grinding best practices to wider turf management education, the Academy team will be available throughout the show to discuss our latest courses, workshops, and professional development opportunities. Visit the stand to learn how Bernhard Academy can support your team and strengthen your operation.
Look Back at GCSAA 2026

BTME 2027
2027-01-26 - 2027-01-28 | BTME Harrogate, UK, Harrogate Convention Centre, Harrogate, HG1 5LA, United Kingdom
BTME 2027
Bernhard and Company at BTME 2027
Bernhard and Company will return to BTME 2027 at the Harrogate Convention Centre from 26–28 January 2027, joining turf professionals from across the golf and sports turf industry at Europe’s leading turf management exhibition. As proud partners of BIGGA, we look forward to connecting with greenkeepers, course managers, and turf industry professionals at this key annual event.
Visit the Bernhard and Company stand to discover our industry-leading turf care equipment and precision grinding solutions, designed to help maintain cutting unit performance and improve turf quality. Our range includes reel grinders, bedknife grinders, and supporting turf maintenance equipment trusted by golf courses and sports turf facilities worldwide.
Alongside our own technology, visitors can explore solutions from our distribution partners, including SubAir, Soil Scout, and Maya Global, giving turf professionals access to innovative tools for turf health monitoring, surface management, and performance optimisation.
Our team will also be available throughout BTME 2027 to discuss equipment servicing, technical support, and Bernhard and Company’s market-leading aftersales service, helping customers maximise machine performance and long-term reliability.
Learn with the Bernhard Academy
The Bernhard Academy team will be on hand throughout BTME 2027 to share more about our specialist turf management training and greenkeeper education programmes. As a leading provider of turf industry education, the Bernhard Academy delivers practical workshops and professional development courses designed to support career progression and raise standards across golf and sports turf management.
Whether you’re looking to develop your technical knowledge, improve turf maintenance practices, or invest in professional training, visit the Bernhard Academy team at BTME 2027 to explore the latest course opportunities.
Look Back at BTME 2026
